JVB Icons | Bianca Jagger


words by DIANDRA BARSALOU MITCHELL • Shop The Story/fashion

The Icons series is a weekly shop-the-look feature highlighting iconic women whose style captures a certain sensibility and sets them apart from the status quo, no matter the era, socio-political climate, or popular culture of their time, or ours. Muses— if you will— whose timeless aesthetic causes inspiration season after season.

Bianca Jagger

One of the most iconic women of the 1970s, Bianca Jagger’s opposition to socio-political norms and powerful sense of self manifested in her gypset, It-Girl style. Born in Nicaragua, Bianca won a scholarship to study political science in Paris, and emerged in the public eye as a model and actress in the early 1970’s, gracing the cover of Vogue in 1974. She was of course, briefly married to Mick Jagger with whom she had her first daughter, Jade, but prefers to leave her marriage in the past. A muse of Andy Warhol and the “Queen of Studio 54”, Bianca remained a fixture on the jet-setting, party scene of the decade and was just as known for her sequined dresses, plunging necklines, and body skimming looks as she was for well-cut suits and menswear inspired tailoring. She famously rode a horse around Studio 54 wearing an off the shoulder dress by Halston, creating an unforgettable moment in the annals of club history on her 30th birthday. She wore a custom white YSL suit and matching hat at her wedding, and was not afraid to mix texture, print, and masculine and feminine details in one outfit.

Never a woman to be defined by her circumstances, Bianca went on to become a vocal, awarded human rights activist. She returned to Nicaragua in search of her parents after the 1972 Nicaragua earthquake, which destroyed the capital of Managua, and has continued to forge her pathway as a social justice advocate. With the same elegant, outspoken and unapologetic ease with which she navigated the fashion, art and music scenes, Bianca Jagger continues to influence both modern style and most importantly, use her platform and fame for change. Founding the Bianca Jagger Human Rights Foundation in 2007, she stands in defence of “human rights, ending violence against women and girls, addressing the threat of climate change, supporting the rights of indigenous peoples and defending the rights of future generations”, and this is one icon we can assuredly stand with. Here are some of our favorite Bianca Jagger moments.

“Style is knowing what suits you, who you are, and what your assets are. It is also accepting it all.”
  1. The look: sartorial elegance


oversized double-breasted blazer, high waist trousers, black blouse, short brim hat.

A man who gets divorced is not forever going to be talked about for it. There are very different standards that we have for women than we have for men.

2. The look: evening garden


white lace embellished dress, oversized hat.

I have always tried to look at the bigger picture. I am a firm believer in Aristotle’s observation, ‘The whole is more than the sum of its parts.

3. The look: double entendre


two tone dress, POLKA DOT tights, black strappy pumps.


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