BSIDES DENIM ARE THE VINTAGE LABEL REDEFINING THE TRADITIONAL BLUE JEAN

Julia von Boehm wearing BSIDES Denim at The Mark Hotel. Image by Savanna Ruedy

Julia von Boehm wearing BSIDES Denim at The Mark Hotel. Image by Savanna Ruedy

words by GRACIE LIVINGSTON • Shop The StoryFashion

DENIM JEANS ARE A STAPLE IN EVERY WARDROBE, BUT NOT ALL JEANS ARE CREATED EQUAL. SOME ARE A CUT ABOVE THE REST - FOR ME, THAT MEANS VINTAGE. AND BSIDES DENIM ARE MY CURRENT OBSESSION.

Contemporary jeans have nothing on the perfect vintage pair - the fabric, the tiny bit of give, the imperfections.  Each pair has a different story to tell. As hard as brands try to recreate that worn-in feel, not everyone gets it quite right, however BSIDES are one of the few who does.

A Brooklyn-based denim brand named for the B side of a record - where the sleeper hits live - is changing the vintage denim game. B Sides celebrates the deep cuts; the jeans that not only fit perfectly and have their own story, but quickly become the ones you wear on repeat.

Longtime friends and industry veterans Claire Lampert and Stacy Daily started collecting vintage denim for their boutique, Where I Was From. Their journey took them from coast to coast and a few places in between, where Lampert and Daily happened to meet a cowboy who specialized in “unearthing rare specimens,” - A.K.A those perfectly imperfect pairs of denim.

Their collection gave rise to B Sides’ vintage-inspired styles. What started with patchwork designs, graphic jeans that spliced together different washes and colors, has transformed into a full denim line - and their latest season is better than ever.

I love B Sides because of their unique appeal; no pair is identical, but each is cut to flatter. Their Spring/Summer 2019 collection captures the essence of classic denim with a western twist. You will see patchwork, quilt work, checkerboard, and novelty designs. My favorite pair? A patchwork style with rigid denim and a myriad of quilted style colors and patterns. They fit like a glove and put that little bit of extra ‘fun’ into an outfit.

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