EDIE PARKER HITS A NEW HIGH WITH CANNABIS ACCESSORIES
words by DANIELLE RANSOM • Accessories
Edie Parker’s newest venture into the booming cannabis industry has seen the designer marry high fashion with blazing culture.
Snoop Dogg may have made smoking weed colloquial-cool, but designer Brett Heyman is setting new highs with her label, Flower by Edie Parker; the first major luxury label designing accessories specifically tailored to the tokers among us.
Heyman first wowed the fashion world with her now renowned acrylic handbags emboldened with kitschy quotes and personalization. Now, she is redesigning the way we use and accessories our cannabis. With a “cheeky sense of humor and much-needed sartorial mindset” Flower by Edie Parker is a welcome change from the leafy logos we regularly see stamped across today's fashion.
What inspired you to start Flower by Edie Parker?
“I have been spending more time entertaining at home and hanging out at my friends' homes. Cannabis is often a part of that experience and it was on my mind as I thought about expanding our home collection. The irreverence and playfulness of Flower by Edie Parker, coupled with our commitment to craftsmanship make our accessories a true conversation piece; something you want to proudly display or use as a statement accessory.”
What decade inspired you most for Flower by Edie Parker?
“This collection is inspired by the 1960s and 1970s - when it was more commonplace to spend time entertaining at home”.
How does the Flower collection connect with Edie Parker as a whole?
“The Flower collection is an extension of Edie Parker handbags and home decor lines. Flower by Edie Parker smoking accessories have been designed for a social and entertaining atmosphere; the pieces are meant to be proudly displayed in your home during dinner parties or used as a statement accessory when going out”.
You have teamed up with cannabis cultivator Flow Kana. how did this partnership came about?
“Staying true to the Edie Parker ethos of creating high-quality products, we partnered with Flow Kana from Northern Carolina, a small batch sustainable cannabis brand that honors beyond-organic farming practices. Flow Kana grows all cannabis crops in proper sunlight and climate locations to ensure top-grade product”.
can you give us a mental taste of the strains: flavors, the type of high?
“We are launching with Cherry Cheesecake - ‘a smooth smoke that will take your body and brain to higher places’; Pineapple Rising - ‘if you’re looking to get into some active fun with a light body high and a strong head high, this day-and-night-friendly flower is for you’; and lastly Banana Jam - ‘this will lift you up and get those creative juices flowing’”.
How do you hope to see Flower by Edie Parker grow along with this new and booming industry?
“This is a long term collection; I am a huge fan of this product space and I plan to lean into the cannabis industry in a big way. We have plans to start an Edie Parker foundation later this summer. It will be completely self-funded at the beginning, and we will be donating a portion of sales annually from Flower. Edie Parker has always given back to organizations that focus on the wellbeing of families and children and we plan to use this platform to advocate and support children with incarcerated parents who are in jail for low-level drug offenses, as well as the children and family services affiliated with the Women’s Prison Association”.
Flower by Edie Parker features everything from a bouquet of candy-colored stash jars, to glass pipes, striped rolling trays, and matchbox covers. Existing fans of the Edie Parker brand can expect to purchase marbled miniatures of Hayman’s famed clutches - perfectly sized to carry your not-so-secret stash of green.
Prices vary from $20 to $500, with the line currently only available online and at Edie Parker’s 781 Madison Avenue boutique. While the grass isn’t always greener, every piece from Flower by Edie Parker is worth envying.